The Floral Garden is run by Claire and her team , they create a heavenly cut flower gardens, they also make seasonal fresh bouquets, and offer a variety of creative workshops in their beautiful barn.
The Brief They were looking for a simple fresh new look for their business in the form of business cards, promotional leaflet and after care leaflets.
My Approach After listening to Claire’s previous designs problems (readability and clear labelling was important), I designed a very simple flower logo mark. The logo needed to work in colour and mono so they could hand stamp bags and materials that they use. I added a watercolour background to the leaflets to give it a soft creative feel and used a hand written font along side Joanna for the main body copy. Claire was a pleasure to work with and it was a wonderful experience to spend time seeing how they grow, cut and arrange flowers in their beautiful gardens and barn.
3rd January 2021
Leaflets, Logo Design, Stationery